The Product Management Consortium (PMC), a Seattle-based professional association, is seeking one or two firms to present a product launch plan as part of PMC’s September 17th evening event. Up to two selected launch plans will be presented and reviewed by a panel of marketing experts. Each of the selected firms will receive a free, professional review of their plan from experts in several marketing disciplines, providing ideas to make the launch more successful.
Launch plans will be selected based on the following criteria:
a) Comprehensiveness in strategy and tactics, covering multiple aspects of launch planning including advertising, PR, events, online marketing, and sales readiness
b) Creativity in generating awareness and market demand
c) Challenge in establishing aggressive goals, rising above the noise, besting the competition, and stretching budget dollars
Product managers for the selected launch plans will present their plan to the audience and answer clarifying questions as the expert panel provides their ideas and recommendations.
Please contact the PMC event organizers Bruce Scheer (bruce.scheer@futuresightconsulting.com) or Linda Merrick (lindam@pivotalpm.com) with any questions. To participate, please submit your launch plan by August 29. You will be notified within one week if your launch plan is selected for the event.