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Did you miss the event?  Wish you could go back and listen to the experts advice again?  Our wish is your command!  View the event now!  

On-line registration is now closed for this event - please register on-site this evening.

Use hashtag #WTIA

Want to hear something from the panel?  Want to submit a question?  Live twitter feed will be displayed on a screen behind the panel to elicit audience questions and drive the topics of discussion onstage.  Be sure to submit your questions via twitter, use hashtag #WTIA.

Social media is rapidly changing the way companies do business.  Companies that have social media strategies are finding them to be a valuable tool for driving customer engagement and building brand loyalty; one that translates into real revenue and increased customer satisfaction.  Companies that don’t are finding out the hard way that their customers are using services like Twitter, Facebook, MySpace, YouTube and FriendFeed to share their experiences – both good and bad — with specific brands.  

At a minimum, companies need to be aware of what’s being said about them in the millions of online conversations that take place every day.  Ideally, they should learn how to be an active participant in them.  This panel will provide a practical overview of how companies can put social media to work for them.