Westin Hotel, Bellevue | Ballroom BC
9/25/2008
5:00p to 8:00p
While display advertising has been the preferred revenue engine for web services, even destinations with millions of users like MySpace and Facebook have had difficulty achieving profitability with this approach. At the same time, advertising is not always welcomed by users of business-related applications. What are the emerging, successful revenue models that eschew display ads? Join the experts assembled by WTIA as we unlock the trends and innovations in monetizing web services. In addition to display advertising there are subscriptions, micropayments, ‘freemium,’ referrals, sponsors, customer profiles, licensing, donations, ‘pay-by-popularity,’ and the classic ‘get-funded-and-figure-it-out-later’ model – everything is on the table as we explore who will pay for it all. Meet the Panel: - Matt Hulett, Chairman and CEO, WidgetBucks
- Andy Liu, CEO, BuddyTV
- Mike Metzger, CEO, PayScale
- Spencer Rascoff, CFO and Vice President of Marketing, Zillow.com
- Tony Wright, Co-founder and CEO, RescueTime
- Scott Jacobson, Principal, Madrona Venture Group - moderator
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