Point It! Inc.
6/15/2009
5:30pm to 7:00pm
Click here to view the slide deck from York Baur's presentation. On-line registration for this event is now closed - please register on-site. The age-old battle between sales and marketing rages on; marketing thinks sales squanders the leads they give them and sales thinks marketing gives them poor-quality leads and/or not enough of them. In spite of this entrenched thinking Sales 2.0 is the cavalry riding in to save the day. Sales 2.0 technologies are providing ways to dramatically streamline the lead flow process, engage sales in that process to get true buy-in, and provide visibility and measurability that holds everyone accountable. Learn how these tools are being used and hear best practices on how they’re being applied to businesses like yours. Presenter Info: York Baur is Executive Vice President and Chief Marketing Officer of The TAS Group, and brings over 20 years of technology marketing, business development, and corporate development experience to the company. York’s previous roles include Executive Vice President of Business and Corporate Development at Zango, where he helped to create the world’s largest client-side contextual targeting network through organic growth and acquisition.
As Executive Vice President and General Manager at InfoSpace, he grew its search and directory business to be the largest independent Internet search network, and lead the successful acquisition of Excite.com. He also spearheaded channel development, product strategy, and corporate development at InterVu and Netpodium as Vice President of Sales and Marketing. York additionally held executive and key management positions at Wall Data, Attachmate, and Microsoft. He has a Bachelor’s of Science in Computer Science from the University of Southern California. |
