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Traditional Web app: Team starts writing software and installing systems as they go, waiting to deal with the "ops stuff" until they have an "ops person."  This is delayed and delayed while one-offs accumulate.

2009 Web app: Founding team member spends a few weeks automating deployment.  Testing is easier, staff is happier, service scales simpler.  Team member goes back to building amazing technology, and they won't need to hire an "ops person" for a long time.

Manage your servers by writing code, not by running commands.  Adam Jacob co-founded Opscode to do just that, and as principal creator of the Chef systems management framework, Adam has been behind the scenes of many large-scale cloud service deployments.  Join us to hear Adam Jacob tell lessons learned from replacing kludges with code, and building a venture-funded cloud software company.