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Registration for this event is now closed.  Unfortunately due to space limitations we will not be accepting on-site registrations. 

Join Frank Coyle from Point It!, Inc. and Howard Sewell from Connect Direct as they discuss tips, techniques, and strategies for improving landing page conversion rates, with a special emphasis on optimizing landing pages for search. They will review and dissect landing pages submitted by attendees and offer key principles to ensure click-throughs turn into leads.   

You’ll learn how to improve conversions, reduce abandonment, and increase ROI from search, email, lead nurturing, and any other campaign that relies on landing page effectiveness. You’ll hear: 

• 6 basic principles for landing page success …
• 14 things to check before you launch your next landing page …
• Reviews of landing pages from 8 different companies
• How to use Google Analytics (GA) to identify weaknesses in your design and where people are abandoning your page …
• 5 roadblocks to a successful landing page and how to overcome them …

...and more

Please submit landing pages you would like reviewed to JonL@Pointit.com.  We look forward to seeing you!  

About the speakers 

Frank Coyle is President of Point It!, Inc., Seattle’s oldest Search Engine Marketing firm. Frank has a track record of taking companies to number one in their markets.  These include Paul Allen’s Asymetrix Learning Systems, as Director of Marketing in the online learning market, Detto Technologies as VP of Sales and Marketing in the PC Migration space, and Arabesque Software, as VP of Marketing in the personal information market. 

Howard Sewell is President Connect Direct, a California based Demand Generation firm. Howard has worked in high-tech sales and marketing for over fifteen years. Prior to founding Connect Direct in 1990, he worked as a marketing manager for software giant Oracle Corporation. Howard is a frequent speaker and contributor to marketing publications on topics that include lead generation, online marketing, channel development, and event promotion.