main | sponsors | registration & pricing | about pivotal product management | who should attend?

Build a Compelling Business Case for New Initiatives
The projects that are selected for development in this economy must be clear winners.  This will remain a fiscally conservative environment, and most organizations will continue to postpone spending.  Given this reality, what decision criteria are executives using to plan investments in your industry?  How can you develop a watertight business case for your next product or project?
 
Business Case Secrets
Immediately strengthen your finance skills and build your long-term career potential in this intensive, three-part distance learning course, presented by award-winning finance and product management veterans who have successfully "sold" business cases in all economic climates.   You’ll participate in interactive exercises and discussions from your own office, and you'll learn how to:

• Nail the financial analysis and build a “CFO-ready” business case
• Deliver a compelling story about how and why the company will profit from your idea
• Anticipate and respond to executive challenges that can shut down even a strong business case

Specific Topics Include

• The key financial and marketing components of a business case
• Critical financial metrics including ROI and Gross Margin, and how they support the business case
• How to align the business case with company strategic and financial objectives
• Where to find the data – research scenarios for realistic budgets
• How to define an opportunity from a market perspective (sizing, segmentation and positioning)
• How executives can “torpedo” a business case presentation – without your knowing it
• Tips on how to present the business case, and sell it to the exec team
  The ultimate answer you must provide in every business case presentation