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There has been much hype in the mainstream media about how companies are using social media tools, such as Twitter, to market virally. Does this signal the death of conventional marketing, or simply add another weapon to a company's marketing arsenal? Traditional marketing is based on the principle of controlling your message and targeting your audience. By comparison, marketing through social media  turns this principle on its head by relinquishing control, encouraging two-way communication, and building community. Is there a happy medium between these two ideas?

We have brought together two local technology professionals to discuss the merits and limitations of social media as a tool for successful marketing, where the current trends lie and what's on the horizon. Whether you are thinking of using social media marketing in your business, or you're already reaping the rewards, this promises to be a lively discussion to try and unearth the real value of this new marketing tool.

Join us for appetizers, networking and further discussion. Attendance is being limited so reserve your spot today!