Start-up stage entrepreneurs or software engineers jumping into today's high-velocity business climate can spend thousands of dollars for consultants and advisors in law, marketing, sales, and global commerce.

Tapping into the voices of experience is an alternative.

The Washington Technology Industry Association delivers a shortcut to business success in a new, 430-page publication titled "Cracking the New E-conomy: Business tools for the entrepreneur."

In it, the Washington Technology Industry Association rounds up experts with solid industry credentials on virtually every area of running a business -- from accounting to stock options, from business plans to Web-based sales strategies.

"Cracking the New E-conomy" features practical advice in nearly 100 articles written by 68 experts who offer insights on a variety of fields: law, human resources, public relations, marketing, branding, venture capital, sales, and more.

And they speak from a position of strength -- having been there and done that -- in a most excellent manner. Authors come from Microsoft, KPMG, Silicon Valley Bank, Ascent Partners, Davis Wright Tremaine (technology law firm), Computer Forensics, Bsquare, ChiliSoft, Visio, drugstore.com, and Active Voice, among other cutting-edge legal, financial, service provider, software, Internet, and technology companies.

"We went to the very best people for the information here," said Kathy Wilcox, Washington Technology Industry Association president and CEO. "The value add in this book is that highly experienced, credentialed people wrote the information. It's the kind of information you'd pay top dollar for."

The book follows the success a few years ago of "Beyond Code," the Washington Technology Industry Association's first publication designed to help developers commercialize their ideas. The trade organization is a 1,500-member advocate and resource for Washington state's software and Internet-based product and services companies.

"We are already looking at how we can update 'Cracking,'" Wilcox said, noting for example the uncertainty over taxation and the Internet. "Much of the information is good information that has legs and will last, but we want to get more timely information as the Internet is changing."

Washington Technology Industry Association also plans to pair the hard copy with live seminars, including contributors to the book, in several major cities starting in May.

The book targets any start-up and any company that wants to use the resource to achieve success faster, she said. Most of the information is applicable to any company.

Neatly divided into four segments for targeted reading, the book is also a guide for expanding and mature companies. The first section is "How Works Works Today," which contains an excerpt from digital pundit Esther Dyson. "Information for Start-Up and Young Companies" focuses on the basics of setting up a structure that optimizes a young company's chance of survival. "Information for Expanding Companies" contains chapters on organizational growth, hiring and retaining employees, and marketing and branding selling and documenting products. "Information for Mature Companies," offers advice on corporate giving, marketing in a global environment, and strategies for liquidating a company.

Published in February, the book is available from order from Washington Technology Industry Association (Washington Technology Industry Association Members $30, Non Members $80) Amazon.com, Barnesandnoble.com, and at academic bookstores.