The exhibition hall at an event is usually a hub of activity where hundreds of vendors are presenting their latest and greatest gadgets, products, software and more. For some of you that have not experienced it, it’s very similar to walking through the casino floors in Las Vegas. In this environment, companies have been relying more and more on video wall displays in order to catch the attention of attendees passing by, and for good reason. Utilizing video media walls allows businesses to enhance engagement and further promotion of their products. Below are ten ways to engage with attendees while taking advantage of this new medium:

1. Space Mobility

Video media walls come in all different types, shapes, and sizes. Each one serves a unique purpose and you can dictate space and budget limitations within the size of your display.

2. Advertisements

Sponsors have an opportunity to be featured on the VMW, and with a large footprint, their ads are bound to be noticed. Not advertising is a missed opportunity to grab the attention of attendees and direct them to a booth to find out more about certain services.

3. Sponsor Presentations

Sure, having a presentation at your booth is great. Having it on a giant display, in the heart of the exhibition hall, is even better! Gather hundreds of attendees and make your products known to all.

4. Streaming Content

High profile sessions usually get packed-full of attendees. The VMW is another high-traffic area to feature high profile keynote sessions, presentations, and other invaluable content.

5. Entertainment Value

Take advantage of the ways you can fully engage an audience with entertainment value. This medium allows not only visual but an immersive audible experience for music/live performances and can create a cinematic experience for your content.

6. Announcements

Keep attendees informed with the latest event information. The advantage of doing an event announcement and housekeeping information on the VMW is that it can be updated in the blink of an eye. Information will always be up to date, and you can drive traffic to specific events with minimal effort.

7. Set the mood!

VMWs provide an opportunity for the event owners to set the mood for the show. Careful consideration is placed on picking the right videos to highlight key partnerships.

8. Interactivity

Nowadays you can connect any device to the VMW. Whether it be badge-scanners, Xbox, PS4’s, Wii’s and so on. This makes the VMW a prime location for integrating with other strategies such as gamification. Attendees will have added incentive to participate.

9. Social Media Integration

We are constantly connected! Social media provides a clear line of communication between a business’ existing audience and in-person attendees. Using the VMW to display an event’s social feed will drive awareness, participation, and engagement with both in-person and remote attendees.

10. Future Possibilities

There are still a lot of possibilities to be explored with VMWs. Whether it is adding more interactivity, ads, or larger than life screens. The possibilities are only limited by your imagination.