Predictive analytics has come of age as a core practice that is necessary to sustaining competitive advantage in most companies. It provides companies with the means to use big data, both real-time and stored, to move from a historical view to a forward-looking perspective.

More and more companies are creating business models to harness the power of predictive analytics with solutions that offer a deeper dive into understanding customers. This level of visibility and detail allows organizations to better understand their current and future customers and bolsters their business intelligence.

Join the WTIA’s Tech in Focus event as we welcome a panel of predictive analytics gurus to discuss the strategies companies are using to reach customers, their evaluation of the current space and how it has changed, the thinking behind creating a business model based on analytics, the impact of social media, and where they see the future of predictive analytics heading.

Speakers:

• Bora Beran, Program Manager, Tableau Software
• Christian Kelly, Managing Director, Accenture
• Stephen Purpura, CEO & Founder, Context Relevant

Event Details:

When – Thursday, March 27 from 4-6pm

Where – Context Relevant, 1301 Fifth Avenue, Suite 1300, Seattle, 98101

Attendees – open to all

 

About the Speakers:

Bora Beran, Program Manager, Tableau Software

Bora Beran is the Program Manager at Tableau Software focused on statistics, calculations and ETL. Prior to joining Tableau, Bora worked at Microsoft Research, SQL Server and Windows HPC Server on tools and infrastructure for large scale computational modeling/simulations, data mining, visualization and knowledge representation. He holds a PhD from Drexel University and is a reviewer for several scholarly journals in the area of technical computing.

Christian Kelly, Managing Director, Accenture

Every business is becoming a digital business. This change is creating great new opportunities AND significant new challenges for technology, communications and entertainment companies. This is what Christian is passionate about. Christian helps clients achieve high performance through the discovery of markets and customer needs, through the improvement of product engineering practices and through the creation business strategy.

Christian is currently helping clients to make better product development decisions, define what products and services to create and develop next-generation R&D practices for complex hardware-software-services combinations.

Christian is passionate about:

-The combination of hardware devices and large-scale consumer online services
-The continuous disruption of media, high tech and communications
-The evolution of online, mobile and console Gaming
-The maturation of SaaS and its implication for packaged software
-The Promise of the “Internet of Things”
-The move from “Analytics” to “Insight-into-Action”

Stephen Purpura, CEO & Founder, Context Relevant

Purpura is the founder and CEO of Context Relevant, a Seattle-based predictive analytics company. The impetus behind Context Relevant technology is a result of the insights gained from his 20 years of experience as a data scientist, an inventor, an academic, and a production software developer, a leading expert in artificial intelligence, machine learning, political micro-targeting and predictive analytics.

Previously, Purpura held various roles at Microsoft, including the Chief Security Officer of MSFDC, one of the first Internet bill payment systems. He holds numerous technology patents.

Sponsor: Accenture