We’re excited to announce the fourth batch of Washington tech startups that we’ve selected for our Founder Cohort Program. The program — part of the WTIA Startup Program — aligns with our effort to support entrepreneurs in Washington’s booming tech…
Nick Ellingson, Startup Ambassador at WTIA recently had the opportunity to virtually connect with HR professionals Mikaela Kiner, CEO of Reverb, and Microsoft Executive and startup veteran, Erika Berndt. Nick posed questions sourced from the WTIA Founder Cohort to get…
Nick Ellingson, Startup Ambassador at WTIA recently had the opportunity to virtually connect with HR professionals Mikaela Kiner, CEO of Reverb, and Microsoft Executive and startup veteran, Erika Berndt. Nick posed questions sourced from the WTIA Founder Cohort to get…
Rao Talasila most recently worked at Xnor.ai, which was acquired earlier this year by Apple for about $200M. Rao has expertise in a variety of areas, but his main focus at Xnor was helping commercialize their technology. Before Xnor, Rao…
In fall of 2018, Brian Deller was selected to be one of the 24 people who made up WTIA’s first Founder Cohort. The year-long program brings together Washington-based venture-scale startups to learn, develop, and “best of all, become their own…
We’re excited to announce the third batch of Washington tech startups that we’ve selected for our Founder Cohort Program. The program — part of the WTIA Startup Program — aligns with our effort to support entrepreneurs in Washington’s booming tech…
As a B2B marketer, you’re expected to regularly churn out content that your audience can engage with at every stage of their buyer journey. And while content marketing programs often start hot out of the gate, progress eventually can slow…
Social media marketing isn’t just about pushing out content and keeping the lights on. Your company must go above and beyond to showcase your brand in an authentic and engaging way. And while “engagement” is a word that’s constantly thrown…
It’s a tale as old as time: The sales and marketing teams at many organizations are at odds. Despite both departments working to generate revenue for the company, over half of marketers and salespeople reported that their teams are divided…
Many of today’s B2B marketers call customer testimonials and case studies the most effective type of content for lead generation -- and for good reason. Customer stories are a powerful marketing tool because they humanize your brand, give you credibility…