AoA Workshop – Understanding T2D3: the Cheat Codes to Scalable and Sustainable Growth

In this session Stijn Hendrikse will break down his version of the T2D3 formula to help SaaS companies in their journey, including the creation or distortion of categories. Stijn provides a playbook for mastering B2B SaaS go-to-market leadership and turn situational awareness into a Go to Market strategy. The T2D3 approach helps founders go-to-market and deliver on their growth promises. Stijn shares practices for building and scaling a SaaS business. From how to budget, who to hire, what to measure, to making the right big bets, Stijn provides a playbook for mastering B2B SaaS go-to-market leadership.

As you invest in startups with hopes of hitting a unicorn, this session will provide you some tools to understand what goes into T2D3 growth.

Stijn will detail the 4 major milestones that define the journey of a B2B Software company as their marketing matures.

1. Getting to a Minimum Viable Product (MVP)
2. Achieving Product Market Fit (PMF)
3. Scale exponentially to achieve T2D3 Growth
4. Become profitable and generate positive EBITDA