2019 FullConTech Playbook
Action starts here.
FullConTech is not your typical conference. Yes, there are speakers and leaders to hear from, to be inspired by, and to learn from. There are opportunities to expand your network throughout the day. However, the action could not start without you as an attendee and active participant.
We collectively come together for one day to offer our diverse backgrounds and experiences in a safe and trusted environment to imagine and create possible solutions to complex issues. It’s up to us as individuals or form new collaborative groups to implement these solutions into action.
This Playbook presents ideas for positive change — the “plays” — that were generated and shared at FullConTech. We’ve created the Playbook both as a record of the conversations that took place and as a call to action, to provide everyone who reads it with opportunities for collaboration, innovation, connection, and change.
Choose one or many plays from this year and bring it to life.
Opening Remarks
Michael Schutzler, CEO of WTIA, kicked off the sixth FullConTech event’s theme of “re-envisioning engagement” by emphasizing WTIA’s differentiating qualities of experimentation and incubation of ideas and connecting people across sectors. He succinctly activated the day by encouraging us all to “do work, connect, and invent!” with this year’s invent topics:
- The Work Community: An inclusive work culture
Core question: How do we create an organizational culture that makes our employees feel truly seen and heard so that they stay? - Census-based Community Data: Importance and effect of Census data to power organizations and companies
Core question: How do we help ensure every person is counted, literally, in our community to get the data that powers all of our organizations? - Companies and Schools Unite: Collaborate to train the future workforce
Core question: How do we create new partnerships to effectively source diverse talent? - Future of Work: Integrating the gig economy
Core question: How do we rethink the way our community treats freelancers, contractors, and gig economy workers? - Community Health Innovation: Mental health impact to businesses
Core question: How can we innovate and address one of the biggest challenges facing our community: behavioral health?
Who attended?
The participants at FullConTech 2019 represented the following sectors:
Keynote Speaker

Dr. Tiffany Manuel, President and CEO of TheCaseMade
Dr. Tiffany Manuel’s energy had us leaning forward to hear how we can create and implement strategies to solve big challenges. She presented five takeaways:
- Understand challenges are technical and adaptive
- Leverage approaches that are explicitly inclusive with diverse perspectives
- Put big rocks first – trust, belonging, stake, understand diverse experience, understand our roles, believe in the power of working together
- Stop reminding people how bad it is
- Be clear and master the fine art of pulling people forward with storytelling
“Don’t raise your voice, improve your argument.” — Desmond Tutu
She closed by encouraging us all to be the changemakers, gamechangers, impact investors, risk takers.
Keynote Q&A
Q: Are there regional differences?
A: Yes. That’s the basis of the work I do with jurisdictions all across the country – I listen to the aspirations of people who live in the community and I help those aspirations to some of the amazing work being done by social change leaders in those same communities.
Q: What is Dr. T’s story?
A: My “WHY” is always my children. There is nothing more important to me than being a GREAT mom. I want them to inherit a future, a planet, a country, a community, a life…that is bright. So I’m working with social changemakers all across the country who have the same aspirations.
Q: What collectives are working well?
A: That’s interesting. I think the cross-sector work happening nationally is extraordinary. For the first time, we’re starting to see more cross-sector collaboration across business, non-profits, and government in areas where there had not been much alignment in the past. At the local level I’d say, what sparks collaboration can can differ from one place to the next. What sparks one community may not spark another. I do know however that trust is a major factor in the success of those collaborations.
Q: What is an adaptive challenge?
A: An adaptive challenge is something that no one organization, sector, institution, organization or agency can solve. It requires lots of stakeholders re-imagining the world around them together. Most of the challenges we face today are really adaptive challenges not technical ones. Technology is quickly solving the technical ones but the adaptive ones are the ones not being fully addresses.
Q: How do you tell authentic stories?
A: Be authentic. Ask yourself, how am I affected by this issue? Include yourself into the story. Relate yourself deeply to it.
To get more details, you can order Dr. Manuel’s field guide here.
2018 FullConTech Play Updates
Below are three 2018 FullConTech Plays completed by volunteer teams.
Play 1: Create cross-sector partnerships between government, community, and private organizations to reach underrepresented communities and tell them about technology opportunities.
Project: For our project, we Created a website that helps people looking for tech classes. This website will be promoted on the City of Seattle’s website and other channels.
Team leads: Ritu Bahl and David Keyes
Play 12: Create a matchmaking program for potential employers and interns to meet.
Project: Survey 10-25 startups on what they are looking for in interns from community colleges and small colleges and sharing that knowledge with schools.
Team leads: Marilyn Saavedra-leyva and Brianna Rockenstire
Play 13: Organize tech talks from experts for students in grades 9-12 (providing an overview of the technology industry — what it is, recent innovations, career opportunities).
Project: Pilot opportunities for Lake Washington Institute of Technology faculty and frontline tech employees from WTIA’s speaker database to go together into Lake Washington high schools and talk about careers in tech. After the first few trial runs, they can share what they learned with faculty at other community colleges and other school districts so that this effort to organize tech talks from experts for students in grades 9-12 can be replicated.
Team lead: Jonathan Heuer and Brianna Rockenstire
Check out their video updates and demos of these plays:
Flash Talks
This year, the flash talks were presented by the leaders who also moderated and participated in the corresponding invent sessions. These subject matter experts introduced the themes and ideas to be expounded upon in the afternoon sessions.
Venus Rekow, Chief Behavioral Strategist at Neural Shifts
Leading invent session 1: The Work Community – Building inclusive cultures

The challenge is to re-design an inclusive culture. What does that mean to you? What do you want? Inclusive cultures are proven to be six times more innovative. Employees want to feel seen, heard, and grow.
How can this be done? Look at structure (policies and practices), behaviors (values, attitudes, what’s ok/not ok), and communication (framing and channels)
What is the ROI on inclusive cultures? Representation, retention, and an attractive brand/reputation.
Culture starts with your teams (the people). Where can you start?
Lorraine Ralston, Partnership Specialist at the U.S. Census Bureau
Leading Invent Session 2: Census-based Community Data – Accessible, approachable, usable
The Census is coming, and the challenge is to work with communities to promote and make the Census more accessible, approachable, and usable. Census data affects us every day for things like funding, population forecasting, emergency planning, transportation, schools, and so much more.
Partnerships with business communities in progress with Microsoft, COIL, Chambers of Commerce, and WTIA. What more can be done to overcome misinformation, fear, and build trust?
Dr. Suzanne Ames, Vice President of Instruction at Lake Washington Institute of Technology
Leading invent session 3: Companies and Schools Unite – Building a skilled and diverse workforce

The challenge is figuring how companies and schools can work better together to build a more skilled and diverse workforce in WA that meets demands. With the growing number of job openings, there is a gap in terms of graduates available to fill the demand. This is not just in the tech sector as non-tech sectors are becoming more technical.
We need alternatives like applied baccalaureate degrees to keep up with talent demands. How can the companies in need and schools design programs and strategies that can fill this gap?
Bryan Hockaday, NW Public Policy Manager at Lyft
Leading invent session 4: Future of Work – Working in the gig economy

The challenge is how to best leverage and support the “gig” worker to keep pace with a changing economy. Platform or app-based work like Lyft drivers provide critical additional income and flexibility to those who need it and do not contribute to traffic congestion. Who are these drivers and other alternative workers that are a growing part of the workforce and what do they need to become a supported member of the economy?
Michelle Guerra and Janet Sowards, Licensed Mental Health Counselors (LMHC) and Sr. Clinicians at Premera Blue Cross
Leading invent session 5: Community Health Innovation – Creating access to behavioral healthcare
The challenge is creating programs and access to mental healthcare differently to improve outcomes for the business and person. The economic burden of mental depression is $210 billion. However, it’s not just financial but also impacts humanitarianism and opportunities. Mental healthcare is as critical as physical healthcare. How can programs and access to mental healthcare be improved to remove/reduce stigma and shame?
Peer Consulting
After the flash talks, the day’s path to action continued. Attendees were broken up into table groups with encouragement to join tables with those you don’t know to diversify the conversation. The activity was for each person at the table to describe their work, describe a problem that keeps you up at night, and pose a question to the table group. This activity allowed attendees to help each other and spark conversations that would continue throughout the day. Participants were encouraged to keep what they heard confidential so that people could feel safe to be candid.
Before the end of peer consulting, we were also encouraged to post our asks and offers for all FullConTech participants to view and facilitate connections.
Asks: Resources/information you need to succeed on a project or in your career and organization
Offers: Resources/information you could provide to others
These “asks” and “offers” have been compiled into the list below. It is only accessible to FullConTech 2019 registrants. When you click on the link, you’ll be requesting permission to view the list, and you’re also welcome to add more to the list.
Invent Sessions
The afternoon invent sessions this year were directly connected to the leaders and content of the morning flash talks. You’ll find the plays and sound bites (quotes from participants that can inform the plays) from each session below.
Ready to act? Have questions? Would you like to be connected with other volunteers in making a difference? Let us know and we’ll connect you.
Invent Session 1: The Work Community
Moderators: Venus Rekow, Chief Behavioral Strategist at Neural Shifts
The challenge: To re-design an inclusive culture. How can we create a culture of psychological safety where it’s safe to speak out?
The session: The conversation in the room began by defining what an inclusive culture is – it’s where you can bring your whole person to work; where people look different than you; ideas are welcome and respected; differences are valued.
We now need to understand why an inclusive culture is needed and important – the decision-making process is influenced by the work environment and provides more innovation with a variety of ideas and perspectives. Leaders need to set an example of inclusive behaviors.
Plays:
- 1a. Create programs/processes that build an environment of psychological safety
- 1b. Create processes that encourage speaking out and healthy conflict/disagreements
- 1c. Create inclusive programs and processes in a way that management and employees can be held accountable
Sound bites:
“Lead by doing”
“Differences are valuable”
Want to learn how you can use data to help your company, organization, and/or community? WTIA is partnering with Census 2020, Seattle Public Library, King County Library System, and Lake Washington Institute of Technology to hold free data analysis and visualization skills workshops. Learn more and register here.
Invent Session 2: Census-Based Community Data
Moderators: Lorraine Ralston, Partnership Specialist at U.S. Census Bureau
The challenge: To work with communities to promote and make the Census more accessible, approachable, and usable
The session: Julie Pham introduced this session to frame the challenges of capturing Census data.
- Hard to count communities were represented in the room
- Census data is publicly available and can be leveraged by our organizations
- Visualize the data to see the relevance and impact to our lives
- How do we make this relevant to for those who could be trusted messengers?
Major themes of the conversation:
- Trust (or the lack thereof) with the Census
- Accessibility by diverse audiences (making sure the information is readily accessible in all necessary languages)
- There’s a need for empowering younger generations to represent their communities. Maybe this should start in schools
- Asking how the data is being used and how to best utilize it should be a consideration.
- How many people have access to the programs around this data? Are communities of color being actively engaged in this process
- How do we reach hard to count community? Why are communities of color hard to count?
Key takeaways:
- Target as participants trusted messengers who are students (high school and college), nonprofit leaders, small business operators, community leaders
- Recruit volunteer instructors from communities of color and provide stipend
- Include in the content an understanding of how Census data is collected and how it is collected, used, stored
- Think about how these workshops can be part of a longer-term effort to educate the public on how data is collected, used, stored, and be used by the public for the public and not just talk about this every 10 years
- Leverage existing educational content used by Census
- Use stories and relevant examples to target community when teaching the data
- Use public spaces e.g. libraries to engage youth
Plays:
- 2a. Involve and engage youth in a Census awareness campaign, e.g. “Rock the vote”
- 2b. Build trust with businesses so they help raise awareness. Make it very easy for businesses and organizations to share this information. Share it with their partners
- 2c. Create partnerships with strong media and a contest to develop/attract trusted speakers/gathering good examples from communities
- 2d. Work with partners like the City on building out the infrastructure: public wifi, kiosks, digital literacy, Census kiosks with- internet, etc. to make sure everyone can take the census.
- 2e. Educate people on the upcoming workshops surrounding the City grants for community organizations to help spread the word about Census
- 2f. Spread the word about the City of Seattle training opportunities for Census
Sound bites:
“Consider the long-term as well as the immediate future”
“Build empowerment, education, trust”
Invent Session 3: Companies and Schools Unite
Moderators: Suzanne Ames, Vice President of Instruction at Lake Washington Institute of Technology and Brianna…
The challenge: How companies and schools can work better together to build a more skilled and diverse workforce in WA that meets the demands
The session: In this session, employers, schools, and community partners engaged to unite tech education and hiring practices. The demand for tech talent in the area continues to grow; however, students are still seeing barriers to entry. Employer challenges include lack of soft skill training and keeping up with recruiting changes that are becoming less seasonal and predictable.
Plays:
- 3a. Companies and schools collaborate to create and build the right access and pipelines to opportunities that reaches students of all backgrounds, e.g. rural and various skill levels
- 3b. Schools to create programs, training, workshops, for students to grow and understand the importance of soft skills
- 3c. Companies to create clear practices, policies, and mission that integrate diversity and inclusion into hiring and recruitment
Sound bites:
“Motivate for life-long learning”
Invent Session 4: Future of Work
Moderators: Bryan Hockaday, NW Public Policy Manager at Lyft and Abby Solomon, Executive Director at SEIU 775 Benefits Group
The challenge: How to best leverage and support the “gig” worker to keep pace with a changing economy
The session: This session took a broad topic and endeavored to find potential solutions for a collective future. Many seek and turn to work that allows for self-governance and flexibility and is more than app-based work. The gig economy is global and with the rapid progress of integrating technology into everything we do across all sectors, there is a lot to consider supporting gig workers and how they/we can participate in the 21st century economy as a peer to full-time employees. This activated the group to the design challenge of “How can we create policies, practices, and culture that protect workers, maintain flexibility, and adapt to the changing nature of work?” that constructed the following plays.
Plays:
- 4a. Create a space/resource hub for the gig workers to come together for opportunities, educate/training, and build advocate community
- 4b. Create a gig worker bill of rights
- 4c. Create new categories of business for gig work
- 4d. Create new opportunities and infrastructure that support and make it easier for gig workers to participate in economy
Sound bites:
“Lead with people”
Invent Session 5: Community Health Innovation
Moderators: Michelle Guerra, LMHC, Sr. Clinician and Team Lead at Premera Blue Cross and Janet Sowards, LMHC, Sr. Clinician at Premera Blue Cross
The challenge: To create programs and access to mental healthcare differently to improve outcomes for the business and person
The session: This session emphasized the importance of cross-sector collaboration to bring behavioral and physical health back together; behavioral issues can provoke physical conditions. To do this, behavioral health needs to be referred to as a medical condition that needs ongoing care.
- Mental illness – impacts a person’s emotions that affect their daily life to function
- Substance abuse – can cause navigational changes in a person’s emotions and behavior
People need to be educated on available resources and understand the important connection between the person who needs help and their families.
Plays:
- 5a. Create curricula, games, and programs in schools that encourage students to empathize and build healthy attitudes towards behavioral health
- 5b. Establish safe set of practices at home that allow for behavioral health discussion and openness
- 5c. Create dedicated role within company, e.g. “De-stress Evangelist,” to build programs at work that encourage employees to seek and leverage help and wellness benefits
Sound bites:
“Mental health is physical health”
“Tell your story”
Playbook Authors (the people who attended FullConTech)
Tom Abbott, Lake WA Institute of Technology
Bilan Aden, African Community Housing & Development
Sudip Adhikari, AWS
David Agumya, FlowPlay Inc
Naveen Ahmed, Flowplay
Suzanne Ames, Lake Washington Institute of Technology
Eillie Anzilotti, Tableau
Tom Arnold, GWATA
Dave Aust, Vulcan Arts+Entertainment
Mauricio Ayon, Indelible Media
Ritu Bahl, Computing For All
Cathy Bahn, WTIA
Kevin Baldwin, F5 Networks
Steve Balo, North Seattle College
Brian Bansenauer, Cascadia College
Vincent Barrailler, Wa Health Benefit Exchange
Ellen Bauer O’Brien, Apprenti
Jack Blaising, Comcast
Jonathan Boulet, Flowplay
Andrea Brado, Atlas Networks
Karla Brollier, Climate Justice Initiative
Sarah Bromling, Rubica
Darci Brown, Premera Blue Cross
Johnathan Buell, Catalyst
Hai-Au Bui, LWTech
Gretchen Burk, Pluralstack
Delia Burke, City of Seattle
Carlos Cadena, Microsoft
Amber Campbell, Premera
Leslie Carlson, Pluralstack
Lazaro Carrion, Cyborg Mobile
Holly Chadwick, HealthStartIQ
Jennifer Chastain, Bank of America
Kamau Chege, Washington Census Alliance
Luisa Chew, Modern Electron
Alexander Colcernian, Qknow
Kimber Connors, Washington State Opportunity Scholarship
Joy Cordell, Premera
Travis Cox, Unloop
Tyrone Cunningham, TAF
Carole Currey, WTIA
Maria D’Angelo, Ad Lightning
Roopini Dan, Comcast
Christopher Davies, Pondhr
Nicholas Day, Applying
Seferiana Day, City of Seattle
Danul De Leon, Microsoft
Michael Dodd, Chameleon Technologies
Joshua Dolim, WTIA
Deborah Drake, authentic writing provokes
Judy Dunne, US Census Bureau
Sally Edwins, Remitly
Nick Ellingson, WTIA
Carmela Ennis, King County Council
Natalia Estevez, Microsoft
Amy Fawcett, Washington Technology Industry Association
Ryan Freeland, Premera Blue Cross
Mark Frischmuth, DemocracyLab
Lucy Gitau, Northwest Kenyan Community Association
Tyrone Grandison, The Data-Driven Institute
Brett Greene, New Tech Northwest
Ian Griswold, WTIA
Michelle Guerra, Premera
Sarah Haggard, Tribute
Xuny Haley, CoMotion Labs
Emily Hallam, Premera Blue Cross
Neil Halpern, Base2 Solutions
Ken Hang, Green River College
Peter Hasegawa, MLK Labor
Nicole Herrera, Washington State Senate
Jonathan Heuer
Maren Higbee, Mighty Media Studios
Amy Hirotaka, WA Assn of Criminal Defense Lawyers
Liz Hollerman, Bellevue College
Rebecca Hong, Microsoft
Cole Hoover, WTIA
Carolyn Hubbard, Committee for Children
Fred Hwang, Vulcan, Inc.
Linda Hyland, Kitsap Community Network
Riley Inn, CenturyLink
Nick Jackal, Cambia Grove
Scott Jarnagin, Simplexity Product Development
Hnin Johnson, UW Seattle
Nathan Johnson, Premera
Chiew Jones, Bellevue College
Joe Jornadal, HomeStreet Bank
Tom Juarez, Kitsap Economic Development Alliance
Alysa Kelsey, Bellevue College
David Keyes, City of Seattle Information Technology
Hien Kieu, Partner in Employment
Noah Kittlelson, Pluralstack
Japhet Koteen, Community Attributes
Miri Kudinov, UW
Sunset Kwon, Bellevue College
Jody Laflen, Bellevue College
Judy Lee, WTIA
Lawrence Lerner, Dragonchain
Xiaoxuan Li, Bellevue College
Bethany Lindsey, Ada Developers Academy
Ru Liu, Groota Inc.
Chris Longston, Pacific Science Center
Ruby Love, Front & Centered
J. Fernando Luna, Entre Hermanos
Jennifer Lynch, Pluralstack
Alka Manchanda, Computing For All
Tiffany Manuel, TheCaseMade
Mafe Martino, The Vida Agency
Zack Mazzoncini, Data Story Academy
Nick McDonald, Comcast
Vonzell McDowell, Education Consultant
Aileen McGraw, WeWork Labs
Stefanie McIrvin, Renton Technical College
Michelle Melero, North Seattle College
Sameth Mell, CIRCC
Brian Mellinger, Magick.ai
Nicholas Merriam, sea.citi
Riq Molina, Bank of America
Jessica Monger, WSOS
Mike Monroe, WTIA
Ashley Monson, Tableau
Amy Morrison, Lake Washington Institute of Technology
Derrick Morton, Flowplay
Fabienne Mouton, Center for Career Connections
Nic Munson, Modern Electron
Kiwa Nadas, Comcast
Frank Nam, Seattle Foundation
Hoang Ngo, N/A
Ngam Nguyeb, Partner in Employment
Amy Nguyen, Seattle Department of Transportation
Nathan Nguyen, Lake Washington Institute of Technology
Jimmy Nguyen, Microsoft
Brittny Nielsen, Compass Housing Alliance
Lisa Nitze, Nitze-Stagen
Zhanar Ospanova, Boeing
Sufi Parikh, Vulcan, Inc.
Kyle Parsons, Premera Blue Cross
Doug Pearson, Flowplay
Alex Peder, Corrio, SPC
Kuan Peng, Amazon
Elena Perez, Puget Sound Sage
Julie Pham, WTIA
Deena Pierott, iUrban Teen
John Powers, Kitsap Economic Development Alliance
Thomas Price, WTIA
Aaron Pritchard, Port of Seattle
Dan Purkey, The Open Door Group, LLC
Sanga R, CoreStack
Syeda Rahman, Accenture
Lorraine Ralston, US Census Bureau
Sasha Rayburn, WTIA – Apprenti
Venus Rekow, Neural Shifts
Marie Rice, Comcast
Esther Richmond, Bank of America
Sabrina Roach, NYU
Lynne Robinson, City of Bellevue
Craig Robinson, Flowplay
Brianna Rockenstire, AppConnect NW
Jonathan Rodgers, CenturyLink
Alexis Rodich, SEIU 775
Joe Roets, Dragonchain
Maki Roggers, Microsoft
Thyda Ros, Khmer Community of Seattle King County
Brittany Ryerson, TLG Learning
Marilyn Saavedra-Leyva, MESA at Seattle Central College
Sabra Schneider, City of Bellevue
Johannes Schonberg, Navy Undersea Warfare Center Keyport
Curtis Shaw, Comcast
Allison Shields, Seattle Central College
Ryen Shimizu, Igor Institute
Maxx Silver, FareStart
Parteek Singh, Washington SBDC, Redmond
Aeone Singson, Microsoft
Leonard Smith, Teamsters 117
Abby Solomon, SEIU 775 Benefits Group
Janet Sowards, Premera Blue Cross
Shoba Sriaiyer, Act Now Mantra
Abi Stewart, Remitly
Jenice Stover, WTIA
Alison Stroll, PMO
Daniel Suh, Bank of America
Karise Swainson, TLG Learning
Murray Thompson, Cambia Grove
Stephanie Thorpe, Office for Civil Rights, City of Seattle
Jonathan Tomhave, Lake Washington Institute of Technology
Di Trenh, Bank of America
Jenefeness Tucker, Washington SBDC, South Seattle
Sylvia Unwin, Bellevue College
Ariana Vallejo, Entre Hermanos
Kristen Van Dam, Flowplay
Elisebeth VanderWeil, Hopelink
Alexandra Vaschillo, Lake Washington Institute of Technology
Mandira Virmani, Computing For All
Kim Vu, Remilty
Kevin Wang, Microsoft Philanthropies TEALS Program
Andrew Weller, Education Research Data Center
Logan Wescott, CenturyLink
Elora West, Mighty Media Studios
Indika Williams, CenturyLink
Aimee Wilson, Accenture
Abigail Wise, MeisterLabs
Madison Woo, WTIA
Scott Woodard, Comcast
Kendee Yamaguchi, Snohomish County
Rebecca Yang, Facebook
Cynthia Yongvang, Hmong Association of WA
Mohamed Zerrouki, Lake WA Institute of Technology
FullConTech Core Team
Cathy Bahn, 2019 Playbook Author & Researcher
Callie Chadwell, Events Project Manager
Amy Fawcett, Sr Manager, Marketing Operations
Ian Griswold, Manager of Government Affairs
Cole Hoover, Program Manger
Julie Pham, Phd, Vice President, Community Engagement
Madison Woo, Graphic Designer
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