FLF Alumni Insights: ReelSonar Inc.

What is the name of your organization? ReelSonar Inc

When did you pitch at First Look Forum? Spring 2013

How has your business grown (financially & otherwise) since you presented at First Look Forum? iBobber product was launched in June 2014. iBobber, www.reelsonar.com is a castable bluetooth fish finder that syncs with the iPhone or iPad via Bluetooth Smart® technology. Range is up to 100′, and iBobber locates fish up to 135′ deep. The rechargeable battery runs up to 8 hours on a charge. The iBobber comes with a free App— the UI displays fish and depth, lunar phases, weather, and can map the contour of the waterbed, log fishing trips, and share it all on social media.

What is the most valuable lesson you learned from participating in First Look Forum? An investor pitch deck.

What advice would you give to future First Look Forum applicants? Present your idea to lots of groups; will crisp the presentation skill and business message.

Read more about Reel Sonar and iBobber here: http://reelsonar.com/

Written by: Alex Lebedev

Alex has more than fifteen years experience in leading successful start-up companies that combine leading-edge technology with market needs. As the founder of Mirabilis Medica, Alex collaborated to develop therapeutic ultrasound technology from the University of Washington. Alex is also the founding CEO of JeNu Biosciences, for which he worked to develop a hand-held ultrasound skincare device. Reflecting his breadth of expertise and team leadership, Alex is named on eight patents. Currently, Alex is working on iBobber, a castable fishfinder that enables anglers to interface with a smart device for less than $100. The iBobber was launched in June 2014, and is currently sold in the U.S. thru independent retail stores and online at Reelsonar.com. Alex holds an MBA in finance from Rutgers University, a MS in Biomedical Science from the University of Medicine and Dentistry of NJ, and a BA in biochemistry and finance from Yeshiva University. Alex has a proven track record in managing start ups to success, and will be responsible for the leadership and general management of ReelSonar. When not in the office, Alex enjoys spending time with his family, and casting for bruisers as a recreational bass angler.