eSports Market Trends

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Executive summary

‣ In 2014 eSports finally reaches critical mass. Over 71 million worldwide watch competitive gaming, with roughly half from the United States.

‣ eSports viewers are dedicated viewers. An average eSports viewer watches 19 times a month, with a session length of 2.2 hours.

‣ eSports is a key marketing vehicle and revenue driver for online game publishers. Companies like Riot Games, Wargaming, Valve and Ubisoft are all placing bets on competitive gaming in 2014.

‣ Major brands are experimenting with eSports. Companies Intel and Coca-Cola are looking to reconnect with affluent between patterns of interaction and operating performance.

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