This month Marla Schimke, VP of Marketing at Zumobi, discusses how the mobile app landscape has changed in recent years and the opportunity it presents for brands to connect with, engage and build loyalty with consumers.

History inevitably repeats itself. When the World Wide Web was first introduced, brands of all sizes felt a strong sense of urgency to create a web presence regardless of its partial functionality, modest quality or limited scalability. Over time, as web marketers and developers became more savvy, the features and performance of webpages became personalized, continually setting new standards for acceptable website.

Fast forward to today. A similar trajectory is happening with the rise of mobile apps. — “Apps 2.0: Can Brands Lead the Mobile App Evolution?“  WIRED, 3/12/14.