This month Richard Pasewark, CEO of Visible Technologies, explains how companies can use intelligence from social media channels to focus on clear and measurable goals that are supported by big data.

Marketers and business leaders are on a long and exciting journey. The prize is finding precise answers and meaning in big data. The journey presents unique and possibly overwhelming challenges based on big data’s exponential growth. With 90 percent of the world’s data created in the last two years and over 2.5 billion GB of data created every day (and doubling), it may come across as a surprise that 40 percent of this data offers no value to marketers because of inadequate access and applications for big data. – “2014 Social Media Journey: Finding Precise Answers from Big Data.” Website Magazine, 1/3/14.

Read the full story here.