Northbound works with later stage startups.
Northbound was created to meet a reoccurring startup need: they saw clients who were mired in grey space and needed a partner willing to jump into that grey with them and find the answer together. Northbound helps startups break through to new markets, launch new names, develop big ideas, and deliver creatively against a laser-sharp brand strategy. They weave together ideas from many sources against a backbone of best practices. Like a magnetic north, their work brings startup teams together, connects with customers in a way that’s credible and unique, and delivers brand storytelling at its best.
Northbound works with startups in the growth and later stages of their journey ($100M revenue, 100+ employees) that have grown fast and need brand alignment with previously unrecognized market opportunities, are in M&A mode, have a complex product and/or services portfolio, or have a hard time being relevant in a noisy market.