Entrepreneurs are the astronauts of the startup universe, a unique space with its own culture, challenges, and dynamics. When entrepreneurs start a new business venture, they leap into the unknown and set off to explore a new set of risks and successes. It’s a journey that begins with an idea, is fueled by passion, and charted by an understanding of the market and a solid business approach.

As an entrepreneur ascending into the great unknown, your ultimate success depends on you, but you don’t travel alone. There are other entrepreneurs who are making the journey and have valuable wisdom to share. That’s what this guidebook is all about: giving you insights and advice you can use as a map for turning your idea into a viable business.

Here’s a look at what’s inside WTIA’s An Entrepreneur’s Guide to the Galaxy:

1. Build Your Spaceship
   • Ideation
   • Market Validation
   • Team Building
2. Plot Your Course
   • Goals
   • Strategy
   • Success Measures
3. Blast Off
   • Marketing
   • Getting Traction
4. Stay Fueled
   • Networking
   • Investors