When making a funding announcement, there are certain strategies that can help your company succeed:
Emphasize what about the announcement will be most interesting to reporters.
If the amount of funding is large, highlight the monetary aspect of the announcement. A large investment indicates trust in the company’s vision.
If the investment comes from a notable VC firm, leverage their name.
Emphasize the story that makes the company or the funding unique if the round is smaller.
If pursuing an exclusive, avoid initially giving too much information to reporters and begin outreach with top-tier outlets. Then, if someone breaks the embargo, you’ll still earn quality coverage.
When searching for reporters to pitch, look for those that have M&A (mergers & acquisitions) or VC in their title. They cover funding and other company announcements and will be more likely to show interest in the pitch.
Take advantage of local press and highlight how the company benefits their market. Journalists with a local readership might be more interested in highlighting the company’s community connection.
Pitch your funding to newsletters, like Fortune Term Sheet, that aggregate these announcements. This is a great way to get your company name out to a larger audience.
WTIA is committed to helping startups reach their full potential. Join the Startup Club.