1.0WTIAhttps://www.washingtontechnology.orgJennifer Mulliganhttps://www.washingtontechnology.org/author/jennifer-mulligan/Four Ways to Overcome the Sales and Marketing Divide | WTIA Blogrich600338<blockquote class="wp-embedded-content" data-secret="9KIXTWivrN"><a href="https://www.washingtontechnology.org/four-ways-to-overcome-the-sales-and-marketing-divide/">Four Ways to Overcome the Sales and Marketing Divide</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.washingtontechnology.org/four-ways-to-overcome-the-sales-and-marketing-divide/embed/#?secret=9KIXTWivrN" width="600" height="338" title="“Four Ways to Overcome the Sales and Marketing Divide” — WTIA" data-secret="9KIXTWivrN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.washingtontechnology.org/wp-content/uploads/2019/06/clay-banks-1547679-unsplash-1024x768.jpg1024768The sales and marketing teams at many organizations are at odds. Investing the time to understand the reasons for the misalignment and finding ways to resolve it can lead to faster and greater ROI.