SEATTLE – September 20, 2022 – Washington Technology Industry Association (WTIA), a non-profit organization dedicated to building a strong, sustainable technology sector in a thriving community, has kicked off its fourth Canadian B2B SaaS Market Accelerator Program. 

What: The virtual eight-week program includes workshops on sales, fundraising, and other stage-appropriate topics, customized to the individual organizations. The program also provides mentorship and coaching designed to help with localization efforts and U.S. go-to-market strategies. Founders will receive introductions to local companies for market validation, and local community leaders and investors. All participants will also benefit from a free WTIA membership, including access to benefits like AWS Credits, Carta Cap Table Management software, HubSpot marketing automation, Brex corporate credit cards and more.

“I participated in the WTIA accelerator over the summer and it has been hands down, the best accelerator with actionable insights as well as meaningful intros that have resulted in product feedback, market validation and customer intros,” said Humaira Ahmed, CEO of Locelle and a participant in the 3rd cohort. “They go beyond the traditional education model – they make connections that help you grow. As a Canadian tech company, access to the US market is not as easy but WTIA made it possible!”

Who:

• Selected Companies:
  • Appara (Vancouver)
  • Dignii Technologies (Vancouver)
  • Guild Software (Halifax)
  • Homeric Technologies (Montreal)
  • Hyon Software (Saskatoon)
  • Latence Technologies (Montreal)
  • Neupeak  (Vancouver)
  • Oxia Initiative (Montreal)
  • Pronti AI (Toronto)
  • VizeLabs (Moose Jaw)

When: The program will run from September 2022 through November 2022.

Why: WTIA continues its commitment to invest in the technology sector and support the next generation of companies doing impactful work. This partnership between WTIA, Global Affairs Canada and Trade and Invest British Columbia is to prepare the selected B2B SaaS companies for expansion into the U.S. market.

About WTIA
Washington Technology Industry Association (WTIA) is a consortium that includes a not-for-profit member trade association, a not-for-profit tech apprenticeship intermediary (Apprenti), and a for-profit corporation providing business services (Portalus). The organization’s mission is to foster a robust, equity-centered technology sector that empowers thriving communities. We recruit technology companies and allies that view diversity as a competitive advantage, value collaboration as essential to sustainable growth, and fully embrace the opportunity to partner with and empower the communities in which we operate.

Contact:
FINN Partners for WTIA
wtia@finnpartners.com